About Measured
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Our Mission
At Measured, we’re leveling the playing field for clients and RIAs by providing the simplest, most cost-effective way to responsibly access liquidity. This empowers clients to reach greater financial heights while enabling advisors to save time, enhance service, and protect their assets under management.
We believe our partners deserve the same tools and product access that wirehouses have long used as a competitive edge. Measured delivers this through a single, turnkey platform advisors can rely on for their clients’ borrowing needs.
Our team brings decades of experience from both wirehouses and leading fintech innovators. Every day, we channel this expertise into building a new wirehouse for independents—one where advisors and clients alike can thrive, unlocking the full potential of their financial futures.
By the numbers
$225
Billion+
Billion+
Total assets under management (AUM) of Measured partner RIAs
2 minutes
2 days
2 days
Average minutes to approval and average number of days for full line access
20
Million+
Million+
Clients eligible for a <$100k line with Measured but not with custodian-provided solutions
Partner with us
Measured is trusted by advisory firms managing $225B+ to provide streamlined lending solutions that retain clients and boost satisfaction. Whether you're a firm or an individual advisor, Measured is your solution.
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